About Field Company
Field Company makes premium cast iron cookware for modern home cooks—physical tools for a physical world that invite people to slow down, cook real food, and reconnect to the things that make them human. We launched on Kickstarter in 2016 and have grown into an eight-figure brand selling DTC, on Amazon, and expanding retail presence.
We are a small team, woman-led, not venture-backed—and growing fast. We are driven by our mission: to restore a more meaningful connection to the objects we own. We believe that cast iron is a gateway to a more intentional way of living.
The Role
Field has built a strong brand foundation—clear positioning, a distinctive voice, and real word-of-mouth momentum. Now we're ready to accelerate. You'll lead marketing at Field, partnering with the CEO on creative direction and strategy while owning day-to-day execution.
You should have strong creative instincts and care deeply about how the brand shows up—but you're also comfortable in the weeds, whether that means writing copy (AI use is encouraged, just stay on brand), jumping into Meta or Klaviyo, or building spreadsheet models to drive decision making.
What You'll Own
- Team and agency leadership → Manage and develop the marketing and creative team. Set clear expectations, run tight processes, and drive accountability.
- Ad creative pipeline → Develop concepts, brief creatives, and keep a steady stream of fresh, on-brand work that performs.
- Email → Campaign calendar, flow strategy, and creative quality.
- Social / Content → Content strategy and execution across channels.
- Website and merchandising → Product pages, landing pages, blog, and seasonal updates. You own the journey from ad click to purchase.
- Product launches → Go-to-market creative and execution.
- New channels → Identify and test opportunities: Pinterest, YouTube, TikTok, influencer, and beyond.
What We're Looking For
- 5–10 years at a consumer or DTC brand with hands-on marketing leadership and creative responsibility
- Experience managing teams and agencies → setting clear expectations, holding people accountable
- Experience building or significantly improving an email program
- Experience managing creative output → briefing designers, photographers, and video editors while maintaining a high bar
- Comfortable with ambiguity → would rather ship something than talk about shipping it
- AI is part of how you work → you use LLMs as creative thought partners, data analysts, and tool builders; your judgment drives the work, but AI makes you faster
- Performance marketing literacy → you can connect creative decisions to business outcomes and manage agencies to performance targets
- Comfortable giving direct feedback and having hard conversations about quality
Bonus: food, kitchen, or homegoods brand experience
Why Field Company
- A product people genuinely love → Real word-of-mouth, five-star reviews, and customers who evangelize. You're amplifying something great.
- High-growth, high-momentum → An eight-figure brand still early in its trajectory, with significant runway ahead.
- A brand with depth → Strong positioning, clear voice, and a design system you'll actually want to use. The foundation is built; you're here to scale it.
- Ownership and impact → Lead marketing for the whole company. Your decisions matter.
- White space to explore → Social, content, influencer, retail marketing, new channels. Lots of room to build.
To Apply
Complete the application form here: Apply Now
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